Friday, 28 November 2014
The Nature of Scotland printed magazine - R.I.P.
I reckoned the costs of producing and distributing the Nature of Scotland must have been in excess of £100,000 a year and maybe much more. As someone who was trying to recruit paying subscribers to the Nature of Wales magazine, Natur Cymru, I felt a bit envious; the amount of subsidy received by Natur Cymru was peanuts compared to the subsidy in Scotland.
But would it be sustainable? After a few years the quarterly frequency dropped to half yearly. Then there was a phase in which the online PDF version was promoted and the doors were closed to new subscribers of the printed edition.
online here or even listen to an audio version.
The end of the printed magazine is a shame but a commercial necessity masquerading as reduced carbon footprint. On the other hand Natur Cymru is on the brink of printing edition 53; an achievement made possible by a loyal set of paying subscribers, some advertising, some subsidy and some excellent volunteers. Keep up the good work! As much as I like the online world I think there is still a vital role for the printed word in pushing messages and reaching out.
NB gift subscriptions as Christmas presents are a great idea and help keep the show on the road!